Enterprise Comms Media Brand Visual System Extension
Associate Creative Director at InformaTech
A companion media brand within an enterprise communications conference brand’s portfolio needed its own design system. The two properties share the same audience, so the brief called for basing the look and feel on the established design system, connecting the two brands visually while still giving the media brand room to feel distinct in its own format.
I delivered a style guide that adapted the established visual system for the media brand, along with templates for social media and event banners, and updates to the media kit bringing it in line with the new look.
Skills demonstrated: brand extension, style guide development, social media template design, event banner design, media kit design.
