Financial SaaS Breakup Campaign eBook

This financial SaaS company provides software for managing and optimizing technology spend. For this project, the client provided the ebook copy built around a breakup-letter narrative aimed at users who’d outgrown their legacy tool, and asked for a bold, kitschy, off-brand look, with each chapter carrying its own distinct visual treatment.

I designed the full ebook layout, giving each chapter its own look and feel while keeping the break-up narrative consistent throughout. From there, I extended that same visual approach into four LinkedIn carousel posts and landing page graphics.

Skills demonstrated: editorial/publication design, concept-driven visual design, social carousel design, landing page design, off-brand campaign design.