Financial SaaS Budget Planning eBook & Campaign

This financial SaaS company provides software for managing and optimizing technology spend. The client provided the copy for this ebook, which was written with a support-group concept.

I designed the ebook layout using the client’s brand guide as the foundation, pulling from the secondary color palette to give this campaign its own personality and set it apart from the company’s typical marketing collateral. From there, I extended that same visual system into a set of social graphics, display ads, and landing page graphics to support the campaign.

Skills demonstrated: editorial/publication design, brand guideline application, social graphic design, landing page design, campaign design.

Display Ads (1 of 3 targeted personas)