Self Care Report

This project was for an ecommerce analytics company that had raw survey data on how COVID-19 reshaped online beauty shopping. The challenge was turning dense, technical data into a report that a business audience could actually scan and share.

Using this data, I built the multi-page analytics report and visual language that balanced a lot of data points with visual clarity following a structured narrative flow. From there, I extended the same visual system into a digital banner and a LinkedIn ad series designed to drive traffic back to the report.

Skills demonstrated: data storytelling, information design, campaign extension, translating dense analytics into scannable visual formats.